Welcome to

HELD@interim

HELD is a Dutch acronym that stands for ‘Hoog Energieke Leidingnemende Doener’. In English it translates as Highly Energetic Leadtaking Performer.

A HELD is an engaged person, in a positive state of utmost satisfaction towards the job, with a state of mind characterized by feelings of vigour, dedication and absorption.
(Kodden, 2013; Schoufeli & Bakker, 2001)

It was never a dress

Claudia

About Claudia

Energetic, enthusiastic media manager for both online and offline channels with international marketing and communication experience. Digital performance management professional. True believer in native advertising. Great network on both advertiser and agency sides. Skillful project manager, result and insights driven. Good negotiator, motivator with a passion for (new) media, digital, entertainment, technology and VOD.

Interim Projects

Agency Lead a.i.
Kinetic
Media Manager a.i.
Stellantis
Alfa Romeo, Citroën, DS Automobiles, Fiat, Jeep, Peugeot, Opel, Spoticar
Media Manager a.i.
PSA Groupe Nederland
DS Automobiles, Citroën, Opel, Peugeot, F2Move
Manager Digital Content & Online Projects a.i.
PSA Groupe Nederland
Media Manager a.i.
PSA Groupe Nederland

Employers

  • Netflix
  • OMD
  • LG
  • Initiative
  • SBS
  • Adecco

Resume

  • HELDinterim

    2016-present

    HELD@interim

    Interim media, marketing and communication manager. Specialised in:

    • Media management: control and allocation of media budgets, optimise media performance (both off-line and online), connection marketing-media, media buying, contract negotiations, connection advertiser-agency-media owner
    • (Media) Account management: strong day to day working relations, connection agency-advertiser
    • Project management: managing project from start to completion within deadlines, communicate with all stakeholders
    • Marketing/campaign management: Create marketing strategy and plans, coordinate and implement ATL and BTL campaigns.
  • Netflix

    2014-2016

    Sr. Manager Partner Marketing

    Manage Netflix partner marketing programs Europe. Execute marketing and promotional campaigns with CE, ISP and MVPD partners (a.o. Samsung, LG, SCEE, Microsoft, Google, Virgin Media, BT and Vodafone). Create engaging 360° online and offline marketing communication campaigns, sparring partner for A-brands at senior and operational level, work closely with Business Development, Marketing, Programming and PR teams. Support Netflix launch campaigns across Europe.

  • Nyenrode

    2014-2017

    PTMSc Management, part time master study

    Master of Science Business Administration and Management degree.

  • OMD

    2013-2014

    Client Director

    Lead and inspire the McDonald’s client team, increase customer satisfaction and ROI, sparring partner for client, deliver innovative and compelling cross media strategies.

  • LG

    2010-2013

    Business Development Smart TV + Media Manager

    Develop and roll out Smart TV business plan, marketing and commercial development of Smart TV platform, contact for media owners, manage media partnerships and relationship with agency.

  • SRM

    2008

    Marketing communicatie B

    Degree Marketing & Communicatie B.

  • VEA

    2007

    De competente accountmanager

  • Initiative

    2004-2010

    Sr. Account manager

    Relationship management, internal and external single point of contact for the media strategy and planning, translate client briefing to cross media campaigns, work closely with clients, online agencies, brand-activation and PR agencies, project management. Main client portfolio: Grolsch, Spadel, HEMA, Bijenkorf, V&D and Rabobank.

  • SBS

    2002-2004

    Account Manager Spot, Pricing analist

    Sell commercial airtime to advertisers, key contact for advertisers and media buying agencies, advice on spot and non-spot within communication mix, negotiate year-contracts. Gather deep knowledge of viewing behaviour.

  • Adecco

    2000-2002

    Account Executive

    Acquisition of new business, create account plans and proposals.

  • Randstad

    Sept. 1999 - Sept. 2000

    Management assistant

    Projects:

    • KLM vliegdienst
    • Randstad
    • Telfort
    • SBS Broadcasting
  • Stenden

    1994-1998

    Hotel Management

    Bachelor's degree Hotel Management School Leeuwarden.
    Elective modules: Congress & Event management, Cultural differences, Interpersonal communication skills, Finance management, International markets and Managing in organisations.

Skills

Microsoft® Office

MacOS

Salesforce

Google Apps for Work

Account Management Marketing Communications Business Development Marketing Strategy Management Analysis Sales Negotiation

Get in touch

Claudia Nijland – HELD@interim
Mail: claudia@heldinterim.nl
Mobile: +31 (0) 6 290 63 874
KvK: 66 101 247